Effective Firm Marketing: Managing Risk and Opportunity Webinar
A key element of Practice Management is how effectively the firm and its practitioners target and market legal services and capability to prospective clients. A key firm focus is to pursue new clients to achieve financial goals. Practitioners are heavily incentivised to market, but there are inherent risks in pursuing the wrong opportunities.
This webinar will explore concepts of risk appetite – where the firm wants to take more risk in pursuing new business opportunities, and where it should be cautious. This involves consideration of marketing risks, and how to structure the firm for effectively targeting clients and selling legal services.
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